{"id":8855,"date":"2020-07-01T12:10:51","date_gmt":"2020-07-01T08:10:51","guid":{"rendered":"http:\/\/fedai.az\/?p=8855"},"modified":"2020-07-01T13:07:52","modified_gmt":"2020-07-01T09:07:52","slug":"nifr%c9%99tin-d%c9%99y%c9%99ri-facebook-reklamver%c9%99nl%c9%99rin-boykotu-n%c9%99tic%c9%99sind%c9%99-60-milyard-dollar-itirdi","status":"publish","type":"post","link":"https:\/\/fedai.az\/?p=8855","title":{"rendered":"Nifr\u0259tin d\u0259y\u0259ri: \u201cFacebook\u201d reklamver\u0259nl\u0259rin boykotu n\u0259tic\u0259sind\u0259 60 milyard dollar itirdi"},"content":{"rendered":"\n<p><strong>\u201cFacebook\u201dun bazar d\u0259y\u0259ri b\u00f6y\u00fck reklamver\u0259nl\u0259rin \u015firk\u0259t\u0259 boykot elan etm\u0259sind\u0259n sonra 60 milyard dollar azal\u0131b. Xat\u0131rladaq ki, bir ne\u00e7\u0259 iri \u015firk\u0259t Mark Sukerberqin irq\u00e7ilik, nifr\u0259t v\u0259 saxta m\u0259lumatlar il\u0259 m\u00fcbariz\u0259 sah\u0259sind\u0259 yet\u0259rsiz s\u0259yl\u0259rind\u0259n q\u0259z\u0259bl\u0259n\u0259r\u0259k, \u0130T n\u0259h\u0259ngin\u0259 m\u0259xsus platformalarda reklam yerl\u0259\u015fdirm\u0259kd\u0259n imtina edib.<\/strong><\/p>\n\n\n\n<p>\u00dc\u00e7 g\u00fcn bundan \u0259vv\u0259l \u201cFacebook\u201d s\u0259hml\u0259rinin qiym\u0259ti 8,3%, iyunun 29-u ke\u00e7iril\u0259n h\u0259rraclarda is\u0259 daha 1% azal\u0131b. Qeyd ed\u0259k ki, \u015firk\u0259td\u0259n \u201c\u00fcz d\u00f6nd\u0259r\u0259nl\u0259r\u201d s\u0131ras\u0131nda \u201cPepsiCo\u201d, \u201cCoca-Cola\u201d, \u201cStarbucks\u201d, \u201cUnilever\u201d v\u0259 \u201cVerizon\u201d kimi n\u0259h\u0259ngl\u0259ri misal g\u00f6st\u0259rm\u0259k olar.<\/p>\n\n\n\n<p>D\u00fcnyan\u0131n \u0259n iri \u015firk\u0259tl\u0259ri bel\u0259 \u201cFacebook\u201dda reklam yerl\u0259\u015fdirm\u0259kd\u0259n imtina edib. \u0130yun ay\u0131n\u0131n ortalar\u0131nda onlar \u201cG\u0259lir namin\u0259 yay\u0131mlanan nifr\u0259t\u0259 son qoyaq\u201d kampaniyas\u0131n\u0131 ba\u015flatd\u0131lar v\u0259 reklamver\u0259nl\u0259ri \u201cFacebook\u201ddan imtina etm\u0259y\u0259 \u00e7a\u011f\u0131rd\u0131lar. H\u00fcquq m\u00fcdafi\u0259\u00e7il\u0259rinin fikrinc\u0259, \u015firk\u0259t r\u0259hb\u0259rliyi irq\u00e7ilik, saxla m\u0259lumatlar v\u0259 nifr\u0259t il\u0259 m\u00fcbariz\u0259 sah\u0259sind\u0259 yet\u0259rli olacaq q\u0259d\u0259r t\u0259dbir g\u00f6rm\u00fcr v\u0259 bu, \u201cFacebook\u201du t\u0259hl\u00fck\u0259li platformaya \u00e7evrir.<\/p>\n\n\n\n<p>Reklam \u015firk\u0259tl\u0259rinin r\u0259hb\u0259rl\u0259ri sosial \u015f\u0259b\u0259k\u0259ni yanl\u0131\u015f m\u0259lumatlar\u0131n yay\u0131lmas\u0131na, habel\u0259 irq\u00e7ilik v\u0259 nifr\u0259t kimi probleml\u0259r\u0259 qar\u015f\u0131 m\u00fcbariz\u0259ni g\u00fccl\u0259ndirm\u0259y\u0259 v\u0259 t\u0259hl\u00fck\u0259sizliy\u0259 qoyulan s\u0259rmay\u0259ni art\u0131rma\u011fa \u00e7a\u011f\u0131rd\u0131lar.&nbsp;<\/p>\n\n\n\n<p>Buna cavab olaraq \u201cFacebook\u201d reklam siyas\u0259tini d\u0259yi\u015fdirdi. \u015eirk\u0259t oxucular\u0131 m\u0259lumatland\u0131rmaq \u00fc\u00e7\u00fcn siyasi v\u0259 sosial xarakterli reklamlar\u0131 bayraqla i\u015far\u0259 ed\u0259c\u0259yini bildirdi. Bundan \u0259lav\u0259, sosial \u015f\u0259b\u0259k\u0259nin qurucusu Mark Sukerberq siyas\u0259t\u00e7il\u0259rin s\u0259rt a\u00e7\u0131qlamalar\u0131n\u0131n \u201c\u0259h\u0259miyy\u0259tli x\u0259b\u0259rl\u0259r\u201d kimi etiketl\u0259n\u0259c\u0259yini v\u0259d etdi.<\/p>\n\n\n\n<p>\u0130yunun \u0259vv\u0259lind\u0259 \u201cFacebook\u201d i\u015f\u00e7il\u0259ri \u201cvirtual etiraz aksiyas\u0131\u201dna ba\u015flayaraq i\u015fl\u0259m\u0259kd\u0259n imtina etdil\u0259r. Onlar\u0131n fikrinc\u0259, Sukerberq AB\u015e prezidenti Donald Tramp\u0131n payla\u015f\u0131mlar\u0131 il\u0259 \u201che\u00e7 n\u0259 etm\u0259m\u0259y\u0259\u201d \u00fcst\u00fcnl\u00fck verib. \u00c7ukerberqin \u00f6z\u00fc bunu onunla izah edir ki, prezidentin payla\u015f\u0131mlar\u0131nda h\u00f6kum\u0259tin niyy\u0259tini ifad\u0259 ed\u0259n \u00e7ox \u00f6n\u0259mli informasiya olub.<\/p>\n\n\n\n<p>\u201cBMO Capital Markets\u201d analitikl\u0259rin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, hal-haz\u0131rda bu boykot 8 milyondan \u00e7ox reklamver\u0259ni olan \u201cFacebook\u201dun g\u0259lirl\u0259rin\u0259 \u0259h\u0259miyy\u0259tli t\u0259sir g\u00f6st\u0259r\u0259 bilm\u0259z. S\u00f6zs\u00fcz, buna baxmayaraq, b\u00fct\u00fcn bunlar \u015firk\u0259tin imicin\u0259 x\u0259l\u0259l g\u0259tirir.<\/p>\n\n\n\n<p>\u201cRaymond James Financial\u201d m\u00fct\u0259x\u0259ssisl\u0259rinin fikrinc\u0259, boykot uzun s\u00fcrm\u0259y\u0259c\u0259k, \u201cMKM Partners\u201d is\u0259 sosial \u015f\u0259b\u0259k\u0259nin maliyy\u0259 itkil\u0259rini minimal hesab edir. \u201cJP Morgan\u201d xat\u0131rladaq ki, istifad\u0259\u00e7i h\u0259tta m\u0259lumatlar\u0131n \u201cCambridge Analytyca\u201d ya \u00f6t\u00fcr\u00fclm\u0259si il\u0259 ba\u011fl\u0131 qalmaqaldan sonra reklamver\u0259nl\u0259r \u201cFacebook\u201da qay\u0131td\u0131lar.\/Sonxeber.az\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cFacebook\u201dun bazar d\u0259y\u0259ri b\u00f6y\u00fck reklamver\u0259nl\u0259rin \u015firk\u0259t\u0259 boykot elan etm\u0259sind\u0259n sonra 60 milyard dollar azal\u0131b. Xat\u0131rladaq ki, bir ne\u00e7\u0259 iri \u015firk\u0259t Mark Sukerberqin irq\u00e7ilik, nifr\u0259t<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-8855","post","type-post","status-publish","format-standard","hentry","category-xarici"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/posts\/8855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fedai.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8855"}],"version-history":[{"count":2,"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/posts\/8855\/revisions"}],"predecessor-version":[{"id":8859,"href":"https:\/\/fedai.az\/index.php?rest_route=\/wp\/v2\/posts\/8855\/revisions\/8859"}],"wp:attachment":[{"href":"https:\/\/fedai.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fedai.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fedai.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}